HPE unifies Juniper Partner Program, expands channel-only cloud and AI offers news

AI is being used to personalize content (recommendations engines suggesting training based on partner behavior), to automate routine tasks, and even to answer partners’ questions via chatbots. Ultimately, embracing data makes partner enablement more scientific and aligned to business goals, ensuring both the company and its partners get maximum ROI from the partnership. Additionally, analytics help in segmenting the partner base – a vendor can spot which partners are lagging and proactively offer support, or identify top performers and learn from their approaches. In 2025, data-driven enablement means tracking partner performance metrics and using those insights to continuously improve the programjoepr.com.

Similarly, channel partners selling your products or services need to be set up for success. Together, these features make LMS Portals the ideal SaaS-based eLearning platform for our clients and our Reseller partners. If you choose to, you can create Learning Paths to deliver courses in a logical progression and add structure to your training program. The system includes built-in, SCORM-compliant rapid course development software that provides a drag and drop engine to enable most anyone to build engaging courses quickly and easily. The key to success lies in alignment, support, and continuous improvement. By investing in training, technology, marketing support, incentives, and continuous optimization, organizations can build a thriving partner ecosystem that benefits both parties.

These step-level Opinions enable targeted follow-up conversations that video simply can't support. This level of control and self-serve flexibility reflects the preference of modern buyers, who'd rather click around a product tour for themselves than rely on a passive, one-way video. Traditional videos are like baked cakes — once ingredients (product screens, channel partner enablement services click path, narrative) are combined into a video, it’s difficult to swap individual components.

Partner reps need to be well-versed in your products and resources to support partners effectively. Combine quantitative data (usage, pipeline) with qualitative insights (partner feedback) to prioritize improvements. While enablement typically doesn't influence how partners get paid, you can still try to understand how they're compensated. This often happens when partners save files locally or build their own assets.

And if you want to add some extra interactivity to your partner training, book a demo with CloudShare and we’ll show you how. By working together with channel partners, your business has the potential for exponentially higher growth than would be possible if you went it alone. Rather than requiring customers to navigate to a separate portal for onboarding, your partners can keep them within a single ecosystem. Factor in its gamification and reporting functionality, and it’s a powerful addition to any channel partner program.

In our experience, partner organizations often become hyper-focused on one or two dimensions of enablement while overlooking how these elements work together holistically. These systems help organizations adjust their strategies and operations in response to direct input from their partners. Open lines of communication and robust feedback mechanisms are vital for building trust and maintaining long-term relationships with partners. As the partner technology stack has continued to expand, partner organizations increasingly leverage advanced technology and tools to gain better insight into how their partners behave. Regardless of the type of partnership (e.g., tech, channel, strategic, etc.), a clear understanding of partner performance, engagement, and activity is essential to understanding productivity partnerships and the effectiveness of enablement efforts.

They need deep technical understanding, industry-specific positioning, and the ability to tailor conversations to a buyer's specific challenges. Barb Huelskamp, the vice president of global channel and alliances at SolarWinds told ChannelE2E that the biggest changes include clear tier-based incentives and discounts, an updated training curriculum, and an improved partner experience with a reworked partner portal and a new long-term rewards center to drive additional investment. At the same time, even with so much attention around new AI models and related technologies, the company is keeping the channel at the forefront of its approach to reaching customers, according to Zscaler channel executives. “We want our partners to deliver in that segment holistically,” Torsiello said, adding that “partner-led services” will continue to be a key driver for Zscaler going forward. “If they understand the technology and they have the relationships with the customers, that’s how we’re going to grow.” Guardz’s new agentic reporting feature helps MSPs turn blocked threats, security activity and client risk data into reports SMB customers can understand.

Channel partner enablement is the process of equipping partners with the training, tools, resources, and support they need to effectively sell, market, and support a company’s products and services. In today’s competitive business landscape, organizations increasingly rely on channel partners to expand their reach, drive revenue, and enhance customer engagement. The key is establishing baseline metrics before you launch so you can measure progress against a known starting point. The best partner programs address both simultaneously. The channel organizations that execute on these principles don't just grow their partner programs. For most channel organizations, the PRM platform approach is more effective because it directly addresses the adoption challenge.

• A strong partner experience involves clear communication, accessible resources, and recognizing partner contributions.
• These aforementioned actionable insights should point to areas in your strategy that are working and other areas that may include possible bottlenecks.
• Impartner is best for companies looking to streamline their partner management and build lasting relationships.
• Partner enablement is a process that supports channel partners with all the necessary tools, resources, and know-how to better sell your products and services as a representation of your organization.

Storylane – Interactive demo platform for channel partners

Empower every level of your organization with fast, frictionless access to proprietary insights — delivered through AI and grounded in Forrester’s trusted research. Build trust with customers, employees, and partners. Companies that center their leadership, strategy, and operations on their customers grow revenue twice as fast as competitors. Achieve AI success with deep customer and employee insight, strong leadership, and a reimagined approach to business, data, and technology. Forrester’s research helps organizations turn ambition into action across the enterprise priorities that matter most.

Step #2: Start creating content

With native integrations into existing LMS and partner portals, CloudShare complements traditional partner enablement platforms by adding the hands-on layer most programs lack. Training teams can track how partners interact with environments, identify friction points, and refine enablement programs based on real usage data. CloudShare supports partner enablement by giving channel teams access to real, hands-on product environments instead of static courses or slide-based training.

Forrester Landscape

Schedule a demo with Docebo today and see how it can boost the effectiveness of your channel partners. As businesses rely more and more on channel partners, investing in such digital solutions ensures a competitive advantage and sustained success. You want a partner enablement solution that has built-in communication tools or integrates with these types of platforms. It should preferably have a streamlined onboarding process and easily accessible training materials that will empower users to quickly understand the tool’s functionalities. While keeping the aforementioned key features in mind, also look at some of these other factors when on the market for a channel partner enablement tool.

To support this, companies in 2025 are investing in partner relationship management (PRM) systems and community forums that allow partners to connect and innovate together. For example, a software company might encourage its implementation partners, cloud platform partners, and resellers to work together on large client projects, combining their strengths. Another key trend for 2025 is the move from traditional one-to-one channel relationships toward broader partner ecosystems. Companies are keeping partners up-to-date with regular product updates, webinars, micro-learning videos, and refresher courses.

This means getting your partners familiar with your products, set up on company systems, and trained to market your brand. A clear first step for empowering your channel partners is a comprehensive onboarding process. Partner enablement is an ongoing process — which is why your strategy should continue to nurture your channel partners over time. In other words, you can’t just drop a bunch of training videos and PDFs in your partners’ laps, disappear, and expect sales to skyrocket. It’s important to note that channel partner enablement doesn’t start and end with initial onboarding. Channel partner enablement is the key to driving distributed growth, revenue, and sales across your partner network.

How healthcare payers turn signals into outcomes

Run special events for your partners, and make sure to create a strong end-to-end user experience for them. Always view your internal and external partner organizations as extensions of the sales team. Once that’s built, you can adapt it for external use. Why is the company focusing on partner enablement now more than before? Start by gaining an understanding of the business case for the shift. They’ll often act as the face of your company, representing you in interactions with your partners.

Compliance and Consistency Are Table Stakes

Look for platforms that hold recognized certifications like ISO and SOC 2 Type II, offer role-based access controls, and provide audit logging. And if you're not iterating based on that data, you're guessing poorly over time. Architects, engineers, and support staff at partner organizations need their own training tracks, documentation, and lab environments. If your product requires implementation or integration, technical enablement is just as critical.